Which? were one of our first clients in the mid 2000s. Over the next few years, we produced a huge range of public awareness content for consumers, live events, promo films, international communications and media contact. We also turned them into the key spokespeople for consumer rights during the financial crisis of 2007/8.
We also produced one of their first professional DVDs on PC training – which showed a clear financial value, being directly responsible for a turnaround in subscriptions to their computer titles – in fact, increasing retainment by 43% within 3 months of the DVD’s release.
MEDIA AND PRESENTATION TRAINING
For us, the key work was in the last year of our time working with Which? as the banking crisis hit the UK. We helped to select, and then trained all of their key media speakers – not only in interview techniques from our extensive time at the top of the national media – but also in presentation techniques.
They went on to become the primary media speakers for the entire time we were involved in their media training and coaching – and senior members of the group continued on to co-present consumers shows on national channels with our help.
“Greenscreen have been instrumental in helping us to put our top spokespeople onto the national TV screen. They ran the audition process, worked with me to select the best candidates and are now working with the ‘faces’ of our organisation on an ongoing basis, to polish and finesse their on-screen performances. Without fail Lindley and his team have been professional, enthusiastic and engaged. They have helped us through a daunting process, and even made it enjoyable! Our spokespeople trust Lindley’s judgment and his feedback, as do I, and he honestly does ‘go the extra mile’ to provide an excellent, bespoke service.” – Nikki Lehel, former Head of Public Relations, Which?